ABOUT VF CORPORATION
title sponsor for the Colorado Classic®
Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations in more than 150 countries. The company outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, Dickies® and Smartwool®.
In February 2019, VF became the first title sponsor in the Colorado Classic’s history. The exclusive title sponsorship by VF is a two-year commitment that provides financial and marketing support for the stand-alone women’s pro cycling race. Earlier in 2018, in a major coup for Colorado and its burgeoning outdoor recreation industry, VF announced that it was moving its global headquarters to Lower Downtown in Denver, an office that will be home to certain VF leadership and its The North Face®, JanSport®, Eagle Creek®, Smartwool® and Altra® brands.
VF’s NATURAL CONNECTION with THE COLORADO CLASSIC
Alignment of Purpose: There is a natural connection between the Colorado Classic and VF’s purpose of enabling sustainable and active lifestyles for the betterment of people and the planet. The Colorado Classic is more than a race, it’s a movement…the type of movement that VF aims to ignite to help contribute to positive changes in society.
A Shared Emphasis on Inclusion: The Colorado Classic’s focus on the empowerment of women and girls of all ages aligns with VF’s commitment to gender equity and inclusion. VF is proud to help showcase and celebrate the amazing women athletes who inspire others with their actions and achievements.
Becoming Part of the Colorado Community: VF isn’t just moving to Colorado, it wants to be part of Colorado. The Colorado Classic and VF are proud to partner to help bring people and communities together to support, inspire and celebrate each other through the outdoor and active lifestyles that Colorado is known for.